Internet marketing is important because it aligns with the way consumers make buying conclusions. Studies by specialists such as Gartner indicate that growing numbers of consumers use social media and research on mobile Internet to carry out initial product and price examination before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost tailored communiqué, sparkly the move away from mass marketing.
Engagement : How to engage the audience and best connect (customer service).
Audience : How to find and target their audience
Tools : What are the best social media tools?
Measurement : How to measure their return on investment from their social activities?